Although these remarks are in fact very true, they also ring hollow. Those statements don’t begin to share the respect and admiration everyone at Kluge has for our new partners at Aberic and their employees. What is missing is the personal connections we have developed by working with our friends at Aberic over the last six months.

I had the opportunity to visit Aberic in Caracas a few months ago. While there I met their mothers, grandmothers, uncles, daughters, spouses and girlfriends. They let a stranger (me) into their personal lives. They shared their homes and their families with me. The Aberic owners helped me see their team beyond their exceptional professional skills.  I saw them as people.

When companies’ come together there are always cultures that have to be assimilated: redundancies that must be reduced and responsibilities that need to be refined. Unfortunately, those are the harsh business realities every successful acquisition must navigate through. But having some understanding of the people behind their job descriptions brings both humanity and clarity to these necessary business decisions.

Getting to know people personally helps me to see the true potential of Kluge/Aberic. I now see a digital ad agency with “refreshed DNA.” Kluge/Aberic is a hybrid digital ad agency that understands the power of smooth tech and user experience but is grounded in brand strategy. Not many digital ad agencies are as comfortable discussing a business plan and market strategy as they are discussing a complex technological solution. I believe that Kluge/Aberic will be the digital ad agency prototype of the future.

Kluge/Aberic is a digital ad agency clients don’t just hire to build them a website. They hire Kluge/Aberic for online brand architecture. They hire Kluge/Aberic to drive their ecommerce market share. They hire Kluge/Aberic to innovate with them.

Kluge/Aberic has been created to do big things. Kluge/Aberic is where technology and strategy fuse together to live happily every after in purposeful design. What a great way to start a new decade!

Dakim came to Kluge/Aberic to create an online home for Dakim BrainFitness that was as fun and engaging as their brain game experience while offering comprehensive and holistic brain fitness guidance.  (Quite a challenge!)  Dakim also wanted to make sure that the website would appeal to senior living communities, “boomers” purchasing brain fitness for their parents and seniors who have decided to do everything they can to prevent dementia.  (An even bigger challenge!)   And, by the way, Dakim also wanted a way to capture online leads to harvest of over time.  (A whole new level of challenge!)

Kluge/Aberic found a way to optimize the online experience for both the business and consumer customers, while increasing site traffic and page views.  Kluge/Aberic re-engineered the online experience to insure that the majority of visitors played Dakim’s brain games.  We hired and managed bloggers to work with us to create compelling brain fitness content and a rich social media experience.  And, Kluge/Aberic also created a landing page to convert click throughs and harvest leads.

Talk about a brain fitness challenge!

So why did a healthcare behemoth like Galen come to an agency like Kluge/Aberic?  Because they saw the work we had done for one of their portfolio companies, Dakim BrainFitness, and they were impressed!

Galen has recently tasked us with elevating their search engine optimization ranking.  Stay tuned, we will be updating our performance on this important initiative very soon.

Dr. Small came to Kluge/Aberic to create a website and e-commerce site to display his impressive selection of content and house his media interviews and book his lectures. Kluge/Aberic created an online presence for Dr. Small that is truly unforgettable!

When the Sun Channel premiered in 2006 they captured the essence of South America.  They quickly became the # 1 tourism channel in South America about South America.

Kluge/Aberic couldn’t be prouder to be working with them.  We not only built their website but have gone on to build multiple social media and landing page campaigns, including the online live launch of their Argentina channel.

It won’t be long before everyone in South America is saying: Here comes the Sun!

When Leones asked Kluge/Aberic to step to the plate and redesign their web portal, we jumped at the opportunity.  Leones must have thought our redesign was a homerun because the projects (and hits!) just keep on coming!

The ElectricTechShop came to Kluge/Aberic to carve out a distinctive online niche.  From name and logo generation to website construction, Kluge/Aberic delivered!

Inmobilia offers a variety of ways to share its real estate listings including a monthly print magazine and an online database with up-to-the-minute real estate listings.  The print magazine is also posted monthly online in its own glossy Flash display.

Since 2005, we have managed Inmobilia’s online presence from blueprint to final construction, exposing the Inmobilia brand to more than 10 million visitors all over the world.

• Kluge encouraged Dakim’s sales force to create video testimonials of both business customers and end users. A dozen or so Flip cameras were used to record testimonials of their most satisfied users. These testimonials are now sprinkled all over the website in both text and video format.
• Creating a strong brain fitness for senior’s movement takes a lot of powerful voices banding together. Beyond writing the company and product descriptions for the site,  we use blogs to build self-managed media properties that can add to content and can be used for bigger online plays.

When Sony had their 2009 annual meeting in Los Angeles, Sony Latin America made their multimedia presentation to the assembled executives. Who did Sony Latin America rely on to create their state of their business multimedia presentation?  Kluge/Aberic!

Kluge/Aberic delivered a hi-def-block-buster-glued-to-your-seat-experience. We even helped them pop the popcorn!

Santillana has always been at the cutting-edge of education, distributing school text books for decades. When they reached out to us to build a digital presence to further promote Sistema Uno, the program that Santillana delivers to their partner schools, we suggested the building of a subscription-based online social network, which they were then able to monetize by offering it to their partner schools. They now have over 100 schools inside of the platform that Kluge/Aberic built for them!

Looking back, some of our Kluge/Aberic team members weren’t that nice to their school teachers but now they are certainly making up for it!