Dakim BrainFitness came to us for a website design. We executed a compelling website design and along the way offered them a new way to look at the brain fitness market–and themselves.   We helped Dakim see themselves as a “Brain Fitness Media Company.”

Dakim needed help creating their website content.  We listened deeply to their vision and to their online business dreams. They wanted to truly extend their rich, distinctive product experience online.  Here are some examples of how Kluge influenced Dakim website content.

• Kluge encouraged Dakim’s sales force to create video testimonials of both business customers and end users. A dozen or so Flip cameras were used to record testimonials of their most satisfied users. These testimonials are now sprinkled all over the website in both text and video format.
• Creating a strong brain fitness for senior’s movement takes a lot of powerful voices banding together. Beyond writing the company and product descriptions for the site,  we use blogs to build self-managed media properties that can add to content and can be used for bigger online plays.

From a B2B selling standpoint, Dakim wanted to extend their brand experience to their customer’s websites.  Dakim wanted their games just a click away from hundreds of thousands of potential end users while enriching the brain fitness portion of their business customer’s website.

Because the Dakim BrainFitness System has a long purchase cycle, Dakim needed a way to move potential customers through the sales funnel while maintaining a communication platform for continuing customer dialogue.  The free DVD and information kit offer has done both of those things.