Hi, this is Kenneth Gal, the CEO of Kluge/Aberic
I guess this blog should begin with something official sounding like: “Kluge Strategic announced today the acquisition of Aberic Solutions, one of the most progressive digital agencies in South America.” It should go on to say: “According to CEO Kenneth Gal, the core competencies between Kluge Strategic and Aberic Solutions made the fusion of these two companies symphonic.”
Although these remarks are in fact very true, they also ring hollow. Those statements don’t begin to share the respect and admiration everyone at Kluge has for our new partners at Aberic and their employees. What is missing is the personal connections we have developed by working with our friends at Aberic over the last six months.
I had the opportunity to visit Aberic in Caracas a few months ago. While there I met their mothers, grandmothers, uncles, daughters, spouses and girlfriends. They let a stranger (me) into their personal lives. They shared their homes and their families with me. The Aberic owners helped me see their team beyond their exceptional professional skills. I saw them as people.
When companies’ come together there are always cultures that have to be assimilated: redundancies that must be reduced and responsibilities that need to be refined. Unfortunately, those are the harsh business realities every successful acquisition must navigate through. But having some understanding of the people behind their job descriptions brings both humanity and clarity to these necessary business decisions.
Getting to know people personally helps me to see the true potential of Kluge/Aberic. I now see a digital ad agency with “refreshed DNA.” Kluge/Aberic is a hybrid digital ad agency that understands the power of smooth tech and user experience but is grounded in brand strategy. Not many digital ad agencies are as comfortable discussing a business plan and market strategy as they are discussing a complex technological solution. I believe that Kluge/Aberic will be the digital ad agency prototype of the future.
Kluge/Aberic is a digital ad agency clients don’t just hire to build them a website. They hire Kluge/Aberic for online brand architecture. They hire Kluge/Aberic to drive their ecommerce market share. They hire Kluge/Aberic to innovate with them.
Kluge/Aberic has been created to do big things. Kluge/Aberic is where technology and strategy fuse together to live happily every after in purposeful design. What a great way to start a new decade!
