I guess this blog should begin with something official sounding like: “Kluge Strategic announced today the acquisition of Aberic Solutions, one of the most progressive digital agencies in South America.” It should go on to say: “According to CEO Kenneth Gal, the core competencies between Kluge Strategic and Aberic Solutions made the fusion of these [...]
Our CEO
Kenneth Gal, CEO
- CEO, Italia/Gal, named by AdWeek ¨the hottest agency of the West¨ with $100 million in billings at its peak. The agency was sold to The Phelps Group.
- COO, Tracy-Locke ($120m agency and part of the Omnicom Group )
- Former clients include Taco Bell, Pepsi, Doritos, Disney Records, Universal Studios Hollywood, Westfield Shopping Towns, Wells Fargo Bank, Whole Foods Market, Jamba Juice, Del Taco, Smart & Final, Rubio’s and Union Bank amongst others.
Notable achievements:
- Launched Taco Bell’s “Make a run for the border” campaign and value menu which literally lowered the price of lunch in America
- Repositioned Kentucky Fried Chicken to KFC which created the foundation re-branding of the category leader
- Converted “Juice Club” to Jamba Juice positioning—which set the stage for growth and a publicly traded company
- Whole Foods Market first ad agency, successfully transitioned Mrs. Gooch’s acquisition into Whole Foods Market brand
- Repositioned Smart & Final from a restauranteur-based concept to a “shop where the pros shop” focus, which broadened its appeal to consumers