Who We Are
The Strategy of Strategy
What makes Kluge/Aberic unique and distinctive? What separates Kluge/Aberic from the other 5,000 online agencies?
It is our strategic DNA. It flows through every perspective and it is what makes Kluge/Aberic a strategy-first online agency. The strategy of our strategy is simple: it saves our clients time, money and share points.
As web strategists we listen deeply to our clients and then drill even deeper to find the true “market pain.”
Strategic framing the correct business challenge is the highest strategic imperative. Framing the correct business challenge creates spot-on insights, more economical resource management and accelerated success.
The Strategy of Technology
Technology without integrated strategy is capricious and expensive.
We fuse strategy and technology to birth power and agility in the user experience. Kluge/Aberic understands that technology can actually define the brand experience so we work hard to aggressively integrate UX and strategy. No technology platform is strong enough to withstand weak strategy.
Our tech platform decisions are based on long-term business strategies and economics. We are not shy about applying open source technology. Why reinvent the wheel?
We are building platforms that are meant to last, meant to expand, and meant to embrace strategy. Our software architects and designers are not banished from strategic debates and decisions. We only work with programmers capable of sitting at the “adult table” when it comes to strategy. Heck, even our geeks, geek-out on strategy!
Why Obsess About Strategy?
A less common definition of “strategy” will help to explain our obsession:
Strategy is an adaptation important to evolutionary success – Change on the web is the only constant. Online brands must adapt, evolve and anticipate change in real time. Online agencies must constantly re-think what is possible and re-think what’s next. An online agency steeped in strategy may be your most essential web-evolutionary navigational tool.
The Strategy of Branding
Branding is a promise. Branding communicates an expectation. Kluge understands that the online experience is a branding imperative.
User experience is an essential part of brand strategy. UX balances the “hot technology” with brand comfort. Online branding is the strategic fusion of UX and messaging.
Kluge/Aberic understands that every online branding experience has the potential to create or elevate “mind share”– a measurement of brand confidence and interest. Mind share drives brand selection and engagement. Mind share creates shareholder value. Mind share is the culmination of Kluge/Aberic’s online branding.
